How Twitter Marketing Works

Twitter is the most powerful social media that works well for both individuals and businesses. Twitter allows the individuals and the business creates conversation using messages called “TWEETS”. These tweets are received by the people who have subscribed for the updates.

These Tweets appear on the follower’s timeline when they are log into their Twitter accounts. If any follower is mentioned or tagged using the name, then he/she receives a notification to know that someone has mentioned them.

Twitter Profile:

If you would like to promote yourself or your business, then Twitter is the best platform to be used. Create a user profile with a summary of description about you or business along with the profile photo and a link of your website. The profile shows that how many people are following you and the tweets generated by you.

All the Tweets are displayed in your account. And these Tweets are viewable by the people who are searching for a particular topic where you have mentioned it in your tweets.


As discussed, Tweets are the messages that are posted by you and are viewed by your followers on their respective timelines.

A Tweet includes the following features:

HashTag:Hashtag is used to get the tweet in the search results when someone searching for a particular topic. A word beginning with the hash symbol (#) is known to be hash tag.

Mention:Mention is the Twitter username or profile name of an individual or a business. If someone clicks on the mention then it takes you to the mentioned person’s or businesses twitter profile.

Links to WebSources:Twitter shortens the URL’s automatically while posting such that it fits the character limit of a Tweet.

Photo or Video: Attach the photo or video to increase the sharing of your Tweet.

Your followers can reply to your tweets. And Retweet is as same as the like or share feature. If someone retweets your tweet then your tweets will be shared with their followers.

There is one more feature called Direct Messaging through which you can send message to one of your followers by prefixing the message with DM.

Making Tweets Conversational:

Tweets are one dimensional and they are also known to be broadcast. You tweet should not contain any links or headlines. They should be open ended conversations such that a new door will be opened for communication.

Few Tips to Know about how to make Tweets:

  • Tweet the open ended questions
  • Reply to others Tweets.
  • When you are adding a link, add a line of text in order to spark the tweet.
  • Tweet directly to the audiences instead of sharing a blog post title or a link.

Twitter Advertising Services:

Twitter also offers the twitter marketing services to help the individual and business to grow and promote them. These include the following:

Promoted Tweets:Advertising with targeting options to reach the people of your targeted market.

Promoted Accounts:It is designed to increase your base of followers

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